Design Descriptors & How They Might Differ from Client to Designer
- May 14, 2018
- 1 min read
When designing a logo, or working on any design project, one of the biggest hurdles in client-designer communication is the use of descriptors. Words like "feminine" vs. "masculine" or "modern" vs. "classic" can foster very different meanings depending on the person.
As a designer, often my solution to conflicting descriptors is the "show me, don't tell me" rule that my design professor in college taught me. It's best if a client can bring a visual reference (sample artwork, imagery, color palette, etc.) of what they envision for the style they're trying to achieve (or avoid). That way everyone is on an even playing field at the start of the project!
In addition to implementing my professor's rule, I recently discovered another tool that can help strengthen client-designer communication: an info-graphic by Peper Pascual—owner of the Logo Designers of the Philippines group—showing how he perceives various terms often used in logo design briefs. It's obviously not a fool-proof way to avoid conflicting descriptors, but it is another tool to add to your designer toolbox!
Original article: http://designtaxi.com/news/399545/Infographic-Common-Logo-Design-Brief-Descriptors-How-They-Might-Differ/
The issue of design descriptors and how they vary for clients and designers is an interesting one because it demonstrates how perceptions and interpretations can affect the end product of any task. As always, communication is an important factor to ensure that one does not get things wrong and that the desired outcome is achieved. As I read through a general discussion on an assignment writing service, I also noted similar issues regarding the importance of clarity and understanding for a better end product.
I found this post really helpful in explaining how design descriptors can mean different things to clients and designers, and I could see both sides more clearly after reading it. When I was juggling class projects and design work, I used Pearson learning platform support to help me understand confusing parts so I could focus on my ideas without feeling lost. It made me realize that a little help can clear the way forward.