How much does a logo cost?
How much does a logo cost? That is probably the most common question I get asked. One of the very first steps in a new business is creating a brand identity which typically consists of a primary and possibly secondary logo, a color palette and typography. Unfortunately, the answer to "how much does a logo cost?" is not easily answered. When you hire a designer to create a custom logo for you, the invest can vary anywhere from several hundred dollars for new, fresh out of coll
What is a mood board and why it's important.
No matter what mood you are in today, there will always be something that triggered this. It could be the gloomy weather that threatens rain, or the first thing you noticed the moment you opened your eyes. It could be that cheerful bouquet of flowers resting on your end table, waiting to be sniffed. It could even be that smell of freshly brewed coffee lingering in the air, getting you pumped up for a long day ahead of you. Enter the mood board, the very thing that helps you e