When designing a logo, or working on any design project, one of the biggest hurdles in client-designer communication is the use of descriptors. Words like "feminine" vs. "masculine" or "modern" vs. "classic" can foster very different meanings depending on the person. As a designer, often my solution to conflicting descriptors is the "show me, don't tell me" rule that my design professor in college taught me. It's best if a client can bring a visual reference (sample artwork,