What is a mood board and why it's important.


No matter what mood you are in today, there will always be something that triggered this. It could be the gloomy weather that threatens rain, or the first thing you noticed the moment you opened your eyes. It could be that cheerful bouquet of flowers resting on your end table, waiting to be sniffed. It could even be that smell of freshly brewed coffee lingering in the air, getting you pumped up for a long day ahead of you.

Enter the mood board, the very thing that helps you establish the design flow of the project you are working on. It is a collection of colors, images, fonts and textures that would perfectly define what the project is about. Ever get that feeling that your client just isn’t getting what you’re trying to explain about the design you’re trying to put together? That’s what your mood board is for. It’s that perfect tool to help inspire our clients and put the entire puzzle together.

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